UNCW hopes new athletics logo will boost merchandise sales

Published: Dec. 18, 2014 at 10:22 PM EST|Updated: Dec. 22, 2014 at 10:22 PM EST
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WILMINGTON, NC (WECT) - UNC Wilmington athletics is getting a new look. Officials expect the makeover will bring in more money for the university through increased merchandise sales and licensing fees.

The visual identity - to be unveiled next month - will include a new primary logo and other design elements.

The current logo debuted in 1992. Rob Aycock, senior associate athletic director, called the design "a wonderful piece of art," but said the department needs something more "aggressive" and "aspirational."

The year-long process to create the new design involved input from athletes, students, faculty and staff, Aycock said.

The process was overseen by design firm Joe Bosack and Company, whose portfolio includes work for Wichita State, Xaiver University and Mississippi State.

UNCW auxiliary services, which manages the university's licensing, funded the $26,500 design process.

"The process has no negative budget impact on Athletics," Aycock said.

He explained the money couldn't have been used to help save the four track programs that will be cut next year.

"We think that this is going to be money well spent, to open up new revenue streams to better support our student athletes in the future," Aycock explained.

The new logo will be unveiled Jan. 28 when Seahawks men's basketball teams hosts Elon.

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