WILMINGTON, NC (WECT) – A new company is sporting a pink trash truck around town in an effort to raise breast cancer awareness.
Coastal Ladies Carting, a new waste disposal company, debuted its pink truck Sunday during the Wilmington Holiday Parade downtown. The company specializes in commercial trash pickups.
Kelly Buffalino, a two year breast cancer survivor, is the driving force behind the idea. She and her husband were in the process of moving from New York to Wilmington during her journey through breast cancer in 2009. They were moving to become partners in a construction business.
Buffalino celebrated her birthday that October, sold her home in New York, then felt a lump in her armpit despite having had a mammogram just a couple months before. Half of her treatments were done in New York and the other half in Wilmington.
Now, as a new breast cancer survivor, Buffalino decided to start a new trash company and paint the trucks pink. She developed the idea after participating in a fundraiser for the Pretty in Pink Fashion Show. One percent of all the invoices that come in to her company go to benefit the Pretty in Pink Foundation.
While Buffalino runs Coastal Ladies Carting, men mainly operate the trucks and don't mind wearing pink while doing so.
Right now the pink trucks only pick up at commercial sites, like local restaurants, but Buffalino hopes to tap into residential neighborhoods within the next two months.
Each month WECT reminds viewers to call a friend and remind them to do a self breast exam. Early detection can help save a life.