Former Marine Raider turned COO on new mission to help vets

Former Marine Raider turned COO on new mission to help vets

WILMINGTON, N.C. (WECT) - A Marine Corps veteran turned president and COO of a national veteran-owned franchise is on a new mission to help veterans who are transitioning out of the Marine Corps. Chayse Roth served 13 years in the military, eight of which were in MARSOC, the elite special operations component of the Marine Corps. Roth now serves as president and chief operating officer of JDog Carpet Cleaning, a product of JDog Brands.

Roth left active duty six years ago and says he faced the same challenges that many veterans face.

Marine Corps veteran Chayse Roth is the President and COO of JDog Carpet Cleaning, a veteran-owned national franchise.
Marine Corps veteran Chayse Roth is the President and COO of JDog Carpet Cleaning, a veteran-owned national franchise. (Source: Chayse Roth)

“You think you have it figured out and you’ve got a job and steady paycheck and benefits and then you leave active duty and it’s tough to figure out what that next step is going to be,” Roth said. "I think one of the biggest challenges veterans face is finding that sense of purpose and belonging they had in the military — trying to replace that is very challenging.”

He went on to start several businesses before working with JDog Brands. He said JDog allows veterans to find that sense of purpose through working with and training under other veterans.

Roth said the JDog concept is active in 32 states, all either owned by military veterans or a veteran’s immediate family member.

While he said transitioning out of the military can be daunting, Roth stressed that it’s important not to limit yourself.

“Don’t feel like you have to stick with whatever your military background was — my military background didn’t really have a whole lot to do with carpet cleaning or franchising," Roth said. "Don’t put limitations on what you can do.”

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