Sign tries to shame Sam Adams brewery over Trump association

Sam Adams brewery protest after CEO's Trump dinner remarks

BOSTON (WCVB/CNN) - A neighbor of the Samuel Adams brewery in Boston has hung up a sign aimed at shaming the brewery's founder for his remarks at a dinner with President Donald Trump.

The sign says "Shame!" and "Sam Adams (heart) Trump." It's a response to Jim Koch, the founder of Sam Adams producer Boston Beer Company, endorsing Trump's tax cuts.

The sign is visible from the brewery parking lot. The person who hung it said he wants an apology from Sam Adams' CEO himself.

"It's only been up a couple of days," said Jeremy Phillips, who created the sign. "I've heard people sort of talking about it, saying 'What? What do they mean by that?'"

Phillips has lived next to the brewery for more than a decade. This is their first neighborly dispute.

"The brewery itself is not happy about the negative attention," he said. "And that's part of what we're hoping - is that it will trickle up to their CEO."

Koch attended a dinner for business leaders in New Jersey last week, hosted by the president.

"The tax reform was a very big deal for all of us," he said then. "Eighty-five percent of the beer made in the United States is owned by foreign companies."

Phillips said it was upsetting that Koch, whom he called a "generous" member of the community, would overlook other Trump administration policies in favor of the tax cuts.

"He's generous in this community, which is why I'm so troubled that he's prioritizing tax cuts over the rest of the damage," Phillips said.

He hung the sign with his teenage son, who's three years shy of the voting age.

"A lot of his actions are going to take effect for many, many years, and as I grow up, I want to grow up in a world that I appreciate," said the son, Julian Kennedy.

The mayor of nearby Somerville, Joseph Curtatone, vowed to boycott Sam Adams after the incident.

Phillips also said he wouldn't be drinking Sam Adams, and is hoping the company will give back its tax break.

"We're encouraging Jim Koch to take the tax cut he's so appreciative of and donate that 15 percent difference to other organizations who are actually trying to fight the damage," he said.

Sam Adams officially hasn't commented, and employees at the brewery also did not want to speak about the matter.

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