Delaney Radiologists hosts Mammo Day - WECT TV6-WECT.com:News, weather & sports Wilmington, NC

Delaney Radiologists hosts Mammo Day

Delaney Radiologists’ lobby looks a little more colorful during October. (Source: WECT) Delaney Radiologists’ lobby looks a little more colorful during October. (Source: WECT)
WILMINGTON, NC (WECT) -

Delaney Radiologists’ lobby looks a little more colorful during October.

That’s thanks to breast cancer awareness displays.

According to Dr. Adam Braithwaite, director of breast imaging, the idea started seven years ago to encourage women to get mammograms by bringing together breast cancer awareness month and Halloween.  

“We want this event to be fun and particularly effective in getting people in the door to get their mammograms,” he said.

The different departments make pink Halloween themed displays promoting mammograms, and patients vote on their favorites.

The winning department takes home a gift card to a local store or restaurant of their choosing.

Braithwaite said the event was designed to get patients to come in who may not get mammograms otherwise.

“For a lot of people, there’s a lot of anxiety associated with getting the study, and you can put it off and you can put it off and say well I’ll get it next year or I’ll get it next month or I’ve missed my appointment," he said. "With an event like this, we have an opportunity to kind of shine the spotlight, the focus on getting your mammogram. So sometimes it’s kind of the little bump people need to get in the door and get that vital study performed.”

Bella Natalicchio, a patient who gets mammograms annually, said she hopes this event prompts more women to get mammograms.

“It’s important, and hopefully it’ll catch on, and if this brings ladies in, that’s fine," she said. "If talking about it brings more in, it’s so important to get it done, really very important if you want to have a good life...length of life. It’s great. You have to do it.”

According to Braithwaite, more people come to Delaney Radiologists during Breast Cancer Awareness Month to get mammograms.

He said the displays are open to anyone who wants to participate.

“Some people come in and they see the display and they say, 'This would be neat,' and they go home and they do their own pumpkin and bring it in and add it to a display or get their kids involved,” he said.

The displays will be up for the rest of the month.

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