Azalea Festival Parade Mile partners with Team First Book - WECT TV6-WECT.com:News, weather & sports Wilmington, NC

Azalea Festival Parade Mile partners with Team First Book

The Parade Mill will take place the morning of April 8th, and this year benefits Team First Book The Parade Mill will take place the morning of April 8th, and this year benefits Team First Book
WILMINGTON, NC (WECT) -

It’s a battle to reach the top, and then turn around and do it again.

The third annual Azalea Festival Parade Mile will take place Saturday, April 8, beginning in front of City Hall.

The mile is a unique race. It’s lined with spectators just before the parade begins. Competitors run to the top of the hill, a quarter mile, back down, and repeat it one more time.

The funding means a great deal to Team First Book, which aims to empower young children in the beginning stages of reading lengthier books.

“We work with Title One schools that are in neighborhoods that are struggling,” says Carol Barre, with Team First Book of New Hanover County. “And we work with the Boys and Girls clubs and the (YMCAs) and make sure that they have access to order new books for their kids.”

Race organizers hope to see more than 100 competitors for this year’s event, including many dressed in seersucker suits and bright Azalea Festival themed clothing. In the meantime, the fundraising for the race has helped First Book get more books to more students.

“They’re already looking at what they can do with the money to order books,” said Walt Rapp, who has helped head the marketing campaign. “It’s exciting for us to see that tangible result so quickly, and I think this year will be the first year we raise in excess of $10,000.”

More information on the race can be found at ParadeMile.com 

Copyright 2017 WECT. All rights reserved. 

  • Late Rally Lifts Cougars Past Seahawks

    Late Rally Lifts Cougars Past Seahawks

    Late Rally Lifts Cougars Past Seahawks

    Saturday, February 17 2018 11:30 PM EST2018-02-18 04:30:04 GMT
    Late Rally Lifts Cougars Past Seahawks (Source: UNCW)Late Rally Lifts Cougars Past Seahawks (Source: UNCW)

    Colonial Athletic Association frontrunner College of Charleston dipped into its usual recipe for success – a balanced scoring attack with timely baskets – to turn back upset-minded UNCW, 88-74, in the men's basketball home finale for the Seahawks on Saturday night at Trask Coliseum.

    More >>

    Colonial Athletic Association frontrunner College of Charleston dipped into its usual recipe for success – a balanced scoring attack with timely baskets – to turn back upset-minded UNCW, 88-74, in the men's basketball home finale for the Seahawks on Saturday night at Trask Coliseum.

    More >>
  • Diamond Hawks Fall To Butler, 6-2

    Diamond Hawks Fall To Butler, 6-2

    Diamond Hawks Fall To Butler, 6-2

    Saturday, February 17 2018 10:33 PM EST2018-02-18 03:33:36 GMT
    UNCW baseball lost to Butler, 6-2 (Source: WECT)UNCW baseball lost to Butler, 6-2 (Source: WECT)

    Freshman Greg Jones and senior Mason Berneboth homered, but Butler dealt the Seahawks their first loss of the season as the Bulldogs clipped UNCW, 6-2, on Saturday at Brooks Field.

    More >>

    Freshman Greg Jones and senior Mason Berneboth homered, but Butler dealt the Seahawks their first loss of the season as the Bulldogs clipped UNCW, 6-2, on Saturday at Brooks Field.

    More >>
  • The Latest: Jazz rookie Mitchell wins slam dunk contest

    The Latest: Jazz rookie Mitchell wins slam dunk contest

    Saturday, February 17 2018 1:50 PM EST2018-02-17 18:50:09 GMT
    Sunday, February 18 2018 3:43 AM EST2018-02-18 08:43:18 GMT

    Two-time NBA MVP Steve Nash and fellow star point guard Jason Kidd, Grant Hill and Ray Allen are among the 13 finalists for induction into the Naismith Memorial Basketball Hall of Fame.

    More >>

    Two-time NBA MVP Steve Nash and fellow star point guard Jason Kidd, Grant Hill and Ray Allen are among the 13 finalists for induction into the Naismith Memorial Basketball Hall of Fame.

    More >>
Powered by Frankly