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GIA initiates research coverage on the global Online Advertising market, as part of its ongoing multiple research projects on diverse industries and markets. The soon to be released report identifies rapid proliferation of the internet, growing use of smartphones for online shopping and the ensuing rise of m-commerce, and strong adoption by SMEs, as primary growth drivers in the market.
San Jose, California (PRWEB) July 18, 2014
Follow us on LinkedIn GIA is pleased to announce the launch of a major research program analysing the trends impacting the market for Online Advertising. Invited to participate in this comprehensive grassroots level global research initiative are senior industry executives, domain experts, technologists and market strategists. The new report to be issued shortly will offer accurate assessment of global market developments including major technologies, trends and challenges, together with descriptive, exploratory, and quantitative analysis of major product and geographic market segments. For details about how you can participate in this primary research program to include your inputs prior to the publication, please click here.
Rapid proliferation of Internet and Internet-enabled mobile devices such as smartphones and tablet PCs, growing penetration of mobile broadband, and subsequent rise in number of mobile Internet users bodes well for the global online advertising market. With the rise in the number of Internet users, growing number of companies are focusing on improving their online presence. Steady increase in the average time spent by individuals on browsing the web is additionally benefiting adoption of the Internet as a potent vehicle for advertising. Against this backdrop, advertisers are focusing resources on online ad campaigns, and other promotional campaigns targeted at capturing the burgeoning mobile user base. Mobile advertising platforms enable advertising companies to reach their target audience and help them make purchase decisions in real-time. Online video services and social networking platforms such as Facebook and Twitter further add to market growth prospects, as they enable online advertisers to run their campaigns through these services to reach out to a wider and more relevant customer base. Rising adoption of online advertising among SMEs, given their relatively smaller and limited advertising and promotional budgets will also offer tremendous opportunities for growth.
The upcoming report will offer coverage on major companies including AOL Inc., Baidu.com Inc., Eniro AB, Google Inc., MSN, Tencent Inc., and Yahoo Inc., among others.
In addition, the study will also provide:
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes 1500+ full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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