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LG Studio And Designer Nate Berkus Launch 'My Kitchen Needs Nate' Renovation Contest

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SOURCE LG Electronics USA, Inc.

Renowned Designer Offers Real-Time Responses Live from LG Studio Kitchen in New York

NEW YORK, June 19, 2014 /PRNewswire/ -- Starting today, consumers interested in redesigning their kitchen can enter the "My Kitchen Needs Nate" contest* for a chance to win a complete kitchen renovation led by designer Nate Berkus and featuring LG Studio premium appliances. To enter, contestants must shoot a video in their kitchen that showcases the personal inspiration they want Berkus to incorporate in his design, as well as a description of what they love about LG Studio appliances.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7238951-lg-electronics-studio-kitchen

Also today, Berkus will share video responses to fans' biggest kitchen remodeling inspiration and challenges from the LG Studio kitchen in New York City. Fans have been posting their kitchen design inspirations and inquiries to Berkus via social media channels and LGStudioKitchen.com over the last few weeks for a chance to be included in his videos and receive a signed copy of his best-selling book, "The Things That Matter." In his live appearance today, Berkus will respond to fans and share advice in real-time to help homeowners create their own signature and timeless kitchen. Fans can enter the "My Kitchen Needs Nate" contest and view the videos at LGStudioKitchen.com.

"I'm excited to help consumers create a signature kitchen incorporating the best foundational elements from the LG Studio suite that will help make this space both intensely personal and functional for years to come," said Berkus, artistic advisor for the LG Studio high-end kitchen suite.

Fans in the New York area can get a glimpse of Berkus in action as he films his responses to consumer design challenges at 530 5th Avenue from noon-5 p.m. today. Onsite attendees will be invited to log on to their Facebook or Twitter accounts using the LG G Pad tablets provided at the event. Attendees who post or tweet with the hashtag #LGStudio will receive a special free giveaway and be eligible to be entered into a  sweepstakes to win a signed copy of Berkus' best-selling book or a Golden Pass**, which will award winners the unique opportunity for a meet-and-greet photo-op with Berkus in a behind-the-scenes visit at his video shoot. The sweepstakes will give attendees four chances to win with one prize drawing each hour. The LG billboard in Times Square will also direct consumers to the LG Studio Kitchen to see Berkus' design vision come to life.

"Our premium LG Studio line provides an uncompromising approach to design and function to deliver a stunning suite of appliances to complement any home's decor," said Dave VanderWaal, head of marketing for LG Electronics USA. "Nate's design tips will showcase how these elements can help homeowners maintain beautiful, functional kitchens and provide the foundation for memorable moments with friends and family."

The LG Studio kitchen suite has been designed with seamless integration in mind, highlighting clean lines and a unique, modern feel that enhances every kitchen's decor. All LG Studio appliances feature a premium stainless steel finish, including distinctive knobs and door handles that add a unique and sophisticated aesthetic. From ENERGY STAR certified refrigerators with the storage capacity to handle your most ambitious shopping trips, to wall ovens with built-in gourmet recipe banks, and even a dishwasher that virtually eliminates the need for pre-washing, the LG Studio suite of appliances encompasses the outstanding technology consumers have come to expect from LG.

For more information on LG's Studio suite of premium appliances, please visit http://lgusa.com/LGStudio.

*NO PURCHASE NECESSARY. The LG Studio "My Kitchen Needs Nate" Contest is open to legal residents of the 48 contiguous United States and D.C., age 18 or older, and a homeowner of record for the home that is being presented in the video at the time of entry. Void in AK, HI, outside the U.S., in Puerto Rico, and wherever else prohibited by law. Entry Period begins at 12:00:01 PM ET on 06/19/14 and ends at 11:59:59 AM ET on 07/31/14. For how to enter and Official Rules, visit www.LGStudioKitchen.com. Sponsor: LG Electronics USA, Inc., 1000 Sylvan Ave., Englewood Cliffs, NJ 07632-3302.

** NO PURCHASE NECESSARY. Purchasing does not improve your chances of winning. The LG Studio Nate Berkus Event Sweepstakes is open to legal residents of the 50 United States and D.C., age 18 years or older at time of entry. Void outside the United States, in Canada, Puerto Rico and where prohibited by law. Sweepstakes begins at 12:00 PM ET on 6/19/14 and ends at 4:00 PM ET on 6/19/14. It will take place at the following participating venue: 530 5th Avenue, New York, NY 10037. For Entry Details and Official Rules, visit the store front or locate a LG Brand Ambassador at the event. Sponsor: LG Electronics USA, Inc., 1000 Sylvan Ave., Englewood Cliffs, NJ 07632-3302.

About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $52 billion global force and technology leader in consumer electronics, home appliances and mobile communications. LG Electronics, a proud 2014 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG's "Life's Good" marketing theme. www.lg.com

About Nate Berkus
In 2002 Nate Berkus was invited to make over a small space for "The Oprah Winfrey Show," after which he became a featured design expert for the show and continued to garner national press in publications such as Elle Decor, House Beautiful, US Weekly, People, O Magazine, Lucky, and InStyle. Following the debut of his branded line of home products, 'Berkus's first book, Home Rules (Hyperion) was released in 2005 and went on to become a New York Times Bestseller. The Nate Berkus Show, a daily syndicated first run talk show hosted by Nate, launched in September 2010 and returned for a second season in the fall of 2011. In 2011, Berkus also enjoyed a new role as executive producer on the Disney and DreamWorks film, "The Help." 'His Chicago-based design firm, Nate Berkus Associates, which he founded in 1995, continues to design interiors across the country and around the world. In Fall 2012, Berkus brought his branded line of home goods and office products to Target stores nationwide. In addition, he published his second book, The Things That Matter (Spiegel & Grau). His fabric collection sold at Calico Corners launched in January 2013. Berkus came back to TV in Spring 2014 as host, judge and executive producer on a new primetime design competition show titled "American Dream Builders" on NBC. To learn more about Nate Berkus, please visit www.nateberkus.com.

 

LG Studio Signature Kitchen

 

LG Studio Artistic Advisor Nate Berkus

 

LG Electronics logo.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7238951-lg-electronics-studio-kitchen

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