The ACC launched a new logo and look on Thursday in preparation for its 62nd year of athletic competition.
“The new, contemporary look modernizes and energizes the ACC mark, and, at the same time, still reflects the league’s history and rich tradition,” Commissioner John Swofford said in a statement.
Similar to primary logos of previous years, “ACC” lettering serves as the new mark’s centerpiece. Set in a font created specifically for the league, the logo leans forward and includes a silver underline.
The new mark’s versatility will allow it to be displayed in the school colors of each of the ACC’s 15 member institutions. Fans will see the logo on display via many applications – team uniforms, merchandise, facilities and digital platforms such as websites, social media and television.
“With the recent expansion of our league and the addition of Louisville on July 1, it seemed a natural time to update our brand,” Swofford said. “We feel that it well represents the high standard and values the ACC has held for more than 61 years.”
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