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SOURCE Research and Markets
DUBLIN, June 19, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/93k83p/global_digital) has announced the addition of the "Global Digital Marketing Market 2014-2018" report to their offering.
The emergence of SaaS-based digital marketing solutions has enabled organizations to increase their efficiency and reduce the cost of deploying valuable IT infrastructure. However, organizations are still analyzing the feasibility and relevance of cloud computing solutions in their IT operations. The SaaS-based model for digital marketing offers a pay-per-use model, along with a one-time set up fee for the software, to maintain, upgrade, and to provide lifetime support.
Hence, the Global Digital Marketing market is witnessing a trend where many vendors have begun to offer their solutions through the SaaS-based model to expand their services and enter new markets. In addition, digital marketing solutions are becoming increasingly popular as they enable businesses to securely store, access, and maintain digital records, images, text, and data. This is leading to increased adoption of SaaS-based solutions during the forecast period.
According to the report, the growth of the Global Digital Marketing market is driven by several factors. The increased focus on digital media is one of the major drivers in the market. In recent years, organizations have increasingly focused on digital media for marketing because of the high adoption of mobiles, the growing number of broadband connections, and the increased time spent by users on the internet.
Key Topics Covered:
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Summary of Figures
07. Market Landscape
08. Market Segmentation
09. Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
For more information visit http://www.researchandmarkets.com/research/93k83p/global_digital
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