"The Fresh Truck" is the second truck in our area.
The truck offers hand picked artist inspired apparel.
An assortment of fitted hats and snap-backs are for sale on the truck.
The business also sells spray paints.
Jason Lee designed the entire truck.
WILMINGTON, NC (WECT) - A new industry is growing in Wilmington. They're like food trucks, but instead of food, they offer fashion.
Fashion trucks became popular in 2010 and have made their way to our area.
Jason Lee of Wilmington opened his fashion truck about two months ago.
"I've always wanted to own my own business and this is a fun thing to do," Lee said.
He bought an old Merita bread truck for $4,500, painted it, built the interior, and designed the displays to transform the bread truck into "The Fresh Truck."
Inside of the truck you'll find limited-edition art, clothing, and designer toys. Lee also sells spray paints.
"It came about just from being a collector of similar things. I collect toys and hats. The collection just grew to the point that I could make a business out of it," Lee said. "I felt like it wasn't a business that could support a brick and mortar store, so I decided to run the truck."
Items on his truck range from $10-$200. Lee said business has been slow, but will pick up during spring and summer.
"The Fresh Truck" is the second fashion truck in this area. The truck's next event is March 23 at the Food Truck Frolic at Ogden Park.