Many people have strong opinions about how college athletics have gotten out of balance with relation to academics. The recent termination of Coach Buzz Peterson's contract did a nice job of elevating those conversations. I understand people getting all uptight about this, however it's not that simple.
Division I college basketball has become big-time entertainment and everything associated with it is…big. Coach K is making over $7 million at Duke and they don't seem to be hurting for money or recognition.
Television rights, advertising, sponsorships and licensing for college basketball runs well into the billions of dollars. It's a consumer driven market, and the level of business competition is every bit as heated as what you'll see on the basketball court.
That's why it's out of balance. You can harp all day long about the coach's salary being more than the chancellor, but it really doesn't matter.
The folks at UNCW need to determine if they want to continue to compete in the Division I arena.
If they do, they need to decide the best strategy for growing the program. Because the best chance for success will only come by growing the revenue. And the only way to do that is to win.
That's my turn. Now it's your turn. To comment on this segment, or anything else, email me at firstname.lastname@example.org.
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