NEW HANOVER COUNTY, NC (WECT) - Elected officials from each beach town in New Hanover County gathered at the Shell Island Resort in Wrightsville Beach Thursday evening for a special conference.
The politicians saw a presentation from Kim Hufham, President and CEO of the local Convention and Visitors Bureau. The presentation broke down the costs associated with marketing for each of the area's beaches.
According to Hufham's presentation, Wrightsville, Carolina, and Kure Beaches spend a combined $893,140 on marketing. This money comes from each town's ‘room occupancy tax'.
Leaders from the three towns argued that money would be better spent on beach renourishment, rather than advertisement.
"We recognize the importance of advertisement," explained Carolina Beach Mayor Dan Wilcox. "We also recognize that if we don't have beaches for people to come to, all the advertisement in the world's not going to do us any good."
Wilcox and other elected leaders are currently drafting a resolution to help legally transfer money reserved for marketing to renourishment funds.
On Friday, Carolina Beach Town Council approved of the resolution. Kure and Wrightsville Beaches are expected to do the same in the coming weeks.
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