WILMINGTON, NC (WECT) - Kurt Taylor said he started "Next Glass" with the intention to solve a problem many people experience.
"They're investing $20 on a bottle of wine or a six pack of craft beer, and they might not enjoy it," Taylor said.
The app, when it's launched later this year, will recommend wines and beers to its users based on DNA profiles taken from the beverages in a lab located in Wilmington.
From there, Taylor says consumers will be able to make a better choice when buying their bottles.
"The labels are fun and the price is important but at the end of the day it's based on taste….and we think we can help make that the industry norm."
This is a revolutionary project that has the potential to change the way consumers look at wine and beer choices.
"There's no universal language for describing something…so we wanted to make something that would allow them to use their taste to make a decision on what they were purchasing."
There is one problem though. Taylor says he doesn't know what to do with all of the leftover wine and beer. Each sample is only 10 mm, so there is a lot of product left when testing is complete.
Copyright 2014 WECT. All rights reserved.
322 Shipyard Boulevard