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SOURCE Horowitz Associates, Inc.
Executives from ESPN, Comcast, Cox Communications, Time Warner Cable, Roku, TV One, Viacom, Sesame Workshop, and Others to Discuss Implications of Shifting Demographics and Transculturalism on Content, Technology, and Advertising
NEW YORK, Feb. 13, 2014 /PRNewswire/ -- Executives from top media companies will gather on March 20 in New York City at the Multicultural Media Forum, a research and strategy-driven event attended by roughly 400 decision-makers from the TV, advertising, technology, and financial industries.
Today's most successful media companies recognize the need to shift from old notions of the general market to a vision of the mainstream audience that is inherently diverse. What opportunities and challenges do brands face in developing relevant content that reflects the diversity of today's general market? How can they successfully deliver that content across all media platforms? Most importantly, how can the success of this content be measured and monetized in today's complex, multiplatform world? These and other pressing issues will be addressed in panel discussions at the March 20 Forum.
In addition to the panels, the event will feature research presentations by some of the leading research teams in the industry:
"We'd like our audience to come away with a new word in their vocabulary: 'Transcultural.'" explains Waterston. "We are putting forth this new term, transcultural, as a new way of thinking about the general market. It speaks to the fluidity between cultures, languages, influences, and ideas that is inherent to modern American life. Each of us, whether Black, Hispanic, White, Asian, LGBT, disabled… is constantly influenced by others through personal, social, and professional interactions and through what we see and don't see in the media. This circle of influence is constantly in flux. Transculturalism is the new paradigm for American life, and should be what comes to mind when conceptualizing the modern American general market."
Early Bird registration rate of $249 ends February 21. All attendees will be eligible for a raffle for a trip for two to Paris, courtesy of French Broadcaster TV5MONDE.
Sponsorship opportunities are still available.
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