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SOURCE Dickey's Barbecue Restaurants
Nation's Largest Barbecue Chain Kicks Up January Sales with Limited Time Offer
DALLAS, Jan. 30, 2014 /PRNewswire/ -- Sandwich sales at Dickey's Barbecue Pit are hot off the pit. The fast casual chain known for authentic slow smoked barbecue has seen a 20% surge in overall sandwich sales system wide since kicking out their new Buttery Cornbread Buns in late December. Sales of Chicken Sandwiches are up over 300%.
"Our new Buttery Cornbread Sandwiches have been very well received by our loyal customer base," said Roland Dickey, Jr. President and CEO of Dickey's Barbecue Restaurants, Inc. "By taking a stand-alone menu item and featuring it on our premium cornbread bun, we've energized sandwich sales for a typically low volume month."
Dickey's Barbecue Pit is offering two versions of the new Buttery Cornbread Sandwiches. The Spicy Chicken Sandwich features a juicy marinated chicken breast smothered in a fiery blend of Dickey's Original Barbecue Sauce and Texas Pete® Hot Sauce. The Sweet Pork Cornbread Sandwich is piled high with tender pulled pork and Dickey's Sweet Barbecue Sauce. Both sandwiches are served on Dickey's new Buttery Cornbread Buns along with cheese, pickles and onions.
Fans can vote for their favorite sandwich at http://www.dickeys.com/spicyorsweet. All voters have the chance to win free barbecue for an entire year. Since launching the Tweet Your Favorite Meat campaign over 4,000 fans have voted to date.
About Dickey's Barbecue Restaurants
Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 72 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 370 locations in 43 states and holds the title of the world's largest barbecue franchise. This year both Technomic and Nation's Restaurant News named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For more information, visit Dickey's or for barbecue franchise opportunities call (866) 340-6188.
Video with caption: "Why Cornbread? Dickey's Barbecue Pit introduces the Buttery Cornbread Sandwiches and talks about the making of the cornbread bun." Video available at: http://www.youtube.com/watch?v=_E0RKy7IiqY&feature=youtu.be
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