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The UK Meat Market: What Consumers Eat and Why?

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LONDON, Jan. 21, 2014 /PRNewswire/ -- Reportbuyer.com just published a new market research report:

The UK Meat Market: What Consumers Eat and Why?

Product Synopsis

This report provides the results for the Meat market in the UK from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?
Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Meat market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. The weak UK economy has forced consumers to evaluate their consumption patterns across most CPG categories, including Meat. This makes it essential to understand what pockets of growth might exist and whether they represent value or volume opportunities.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Ambient Meat, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), Frozen Meat, Raw Packaged Meat – processed, and Raw Packaged Meat – whole cuts.

Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.

Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Unique retailer choice data at the product category level, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

In several categories there is a noticeable reduction in the share of users (across all user groups) for the Early Young Adult and Older Young Adult age groups. This age range appears to be one where consumption habits from child and teenage years are reassessed and consumers are being lost to certain categories at this age range as a result.

Consumption of Ambient Meat is extremely low in the UK. Furthermore, of those that do eat Ambient Meat, consumption tends to be of a Light or Medium frequency. Not only do suppliers of these products need to consider how they are going to gain new consumers, they also need to consider how they are going to increase the consumption frequency of current ones.

The Better Off wealth group is the largest in the market, with a44% value share, while the Moderate Income group is the second-largest. This suggests strong potential for premium products in the market.

Key Highlights

Private label penetration is very high in the Cooked Meats – Counter, Fresh Meat (counter), and Raw Packaged Meats – whole cuts product categories, accounting for approximately 80% of the volume of products distributed. However, private label penetration is only 30% in Ambient Meat and 40% in Frozen meat, highlighting markets where retailers may next attempt to grow their market share.

Market valuation reveals that Fresh Meat (counter) has the largest market share, followed by Raw Packaged Meat – whole cuts and Cooked Meats– Counter. Ambient Meat has the smallest market share.

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends – the result is that overall trend influence is limited, but has the potential to grow. The Busy Lives trend is indicative of this – while almost 30% of consumers say it affects their consumption choices, it only affects approximately 10% of the market value in most product categories.

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international program of online consumer surveys
2.3 Demographic groups tracking provides time series data
3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Meat Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats - Counter
3.2.3 Cooked Meats - Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.2.6 Raw Packaged Meat - processed
3.2.7 Raw Packaged Meat - whole cuts
3.3 Behavioral Trends and Market Value
3.3.1 Ambient Meat
3.3.2 Cooked Meats - Counter
3.3.3 Cooked Meats - Packaged
3.3.4 Fresh Meat (counter)
3.3.5 Frozen Meat
3.3.6 Raw Packaged Meat - processed
3.3.7 Raw Packaged Meat - whole cuts
4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Ambient Meat
4.1.2 Cooked Meats - Counter
4.1.3 Cooked Meats - Packaged
4.1.4 Fresh Meat (counter)
4.1.5 Frozen Meat
4.1.6 Raw Packaged Meat - processed
4.1.7 Raw Packaged Meat - whole cuts
4.2 Consumer Profiles by Product Category
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
4.2.6 Raw Packaged Meat - processed
4.2.7 Raw Packaged Meat - whole cuts
5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Meat Brand Choice and Private Label Consumer Penetration
5.2.1 Ambient Meat
5.2.2 Cooked Meats - Counter
5.2.3 Cooked Meats - Packaged
5.2.4 Fresh Meat (counter)
5.2.5 Frozen Meat
5.2.6 Raw Packaged Meat - processed
5.2.7 Raw Packaged Meat - whole cuts
6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Meat
6.1.2 Ambient Meat
6.1.3 Cooked Meats - Counter
6.1.4 Cooked Meats - Packaged
6.1.5 Fresh Meat (counter)
6.1.6 Frozen Meat
6.1.7 Raw Packaged Meat - processed
6.1.8 Raw Packaged Meat - whole cuts
7 Consumption Impact: Market Valuation
7.1 Meat Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Meat Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Meat Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category
8 Retailer Choice Category Share
8.1 Retailer Volume Share
8.1.1 Retailer Volume Share in Meat
8.2 Retailer Volume Share by Category
8.2.1 Retail Share by Volume - Ambient Meat
8.2.2 Retail Share by Volume - Cooked Meats - Counter
8.2.3 Retail Share by Volume - Cooked Meats - Packaged
8.2.4 Retail Share by Volume - Fresh Meat (counter)
8.2.5 Retail Share by Volume - Frozen Meat
8.2.6 Retail Share by Volume - Raw Packaged Meat - processed
8.2.7 Retail Share by Volume - Raw Packaged Meat - whole cuts
8.3 Profiles of End-Consumers of Meat, by Retailer Used
8.3.1 Aldi
8.3.2 Asda
8.3.3 Co-Op/Somerfield
8.3.4 Iceland
8.3.5 Lidl
8.3.6 MandS
8.3.7 Morrisons
8.3.8 Sainsbury's
8.3.9 Tesco
8.3.10 Waitrose
8.3.11 Other
9 Appendix
9.1 About Canadean
9.2 Disclaimer

List of Tables

Table 1: Volume Units for the Meat Market
Table 2: Foreign Exchange Rate - GBP vs. USD
Table 3: United Kingdom Survey Respondent profile (weighted), 2012
Table 4: United Kingdom Meat Value Share (%), by Age Groups, 2012
Table 5: United Kingdom Meat Value Share (%), by Gender, 2012
Table 6: United Kingdom Meat Value Share (%), by Urban and Rural Dwellers, 2012
Table 7: United Kingdom Meat Value Share (%) by Education Level Achieved Groups, 2012
Table 8: United Kingdom Meat Value Share (%) by Wealth Groups, 2012
Table 9: United Kingdom Meat Value Share (%) by Busy Lives Groups, 2012
Table 10: United Kingdom Ambient Meat Consumer Group Share (% market value), 2012
Table 11: United Kingdom Cooked Meats - Counter Consumer Group Share (% market value), 2012
Table 12: United Kingdom Cooked Meats - Packaged Consumer Group Share (% market value), 2012
Table 13: United Kingdom Fresh Meat (counter) Consumer Group Share (% market value), 2012
Table 14: United Kingdom Frozen Meat Consumer Group Share (% market value), 2012
Table 15: United Kingdom Raw Packaged Meat - processed Consumer Group Share (% market value), 2012
Table 16: United Kingdom Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2012
Table 17: United Kingdom Total Ambient Meat Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 18: United Kingdom Total Cooked Meats - Counter Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 19: United Kingdom Total Cooked Meats - Packaged Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 20: United Kingdom Total Fresh Meat (counter) Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 21: United Kingdom Total Frozen Meat Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 22: United Kingdom Total Raw Packaged Meat - processed Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 23: United Kingdom Total Raw Packaged Meat - whole cuts Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2012
Table 24: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 25: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 26: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 27: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 28: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 29: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 30: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 31: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 32: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 33: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 34: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 35: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 36: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 37: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 38: United Kingdom Ambient Meat Consumer Profiles (% consumers by sub-group), 2012
Table 39: United Kingdom Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2012
Table 40: United Kingdom Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2012
Table 41: United Kingdom Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2012
Table 42: United Kingdom Frozen Meat Consumer Profiles (% consumers by sub-group), 2012
Table 43: United Kingdom Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2012
Table 44: United Kingdom Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2012
Table 45: United Kingdom Meat Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 46: United Kingdom Ambient Meat Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 47: United Kingdom Cooked Meats - Counter Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 48: United Kingdom Cooked Meats - Packaged Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 49: United Kingdom Fresh Meat (counter) Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 50: United Kingdom Frozen Meat Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 51: United Kingdom Raw Packaged Meat - processed Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 52: United Kingdom Raw Packaged Meat - whole cuts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 53: United Kingdom, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 54: United Kingdom, Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 55: United Kingdom, Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 56: United Kingdom, Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 57: United Kingdom, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 58: United Kingdom, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 59: United Kingdom, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 60: United Kingdom, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 61: United Kingdom Meat Market Value (Pound Sterling million), by Category, 2012
Table 62: United Kingdom Meat Market Value (US$ million), by Category, 2012
Table 63: United Kingdom Meat Market Volume (Kg m), by Category, 2012
Table 64: United Kingdom Meat Market Value (US$), by Category, 2012
Table 65: United Kingdom Meat Expenditure Per Capita (Pound Sterling), by Category, 2012
Table 66: United Kingdom Meat Expenditure Per Capita (US$), by Category, 2012
Table 67: United Kingdom Meat Expenditure Per Household (Pound Sterling), by Category
Table 68: United Kingdom Meat Expenditure Per Household (US$), by Category
Table 69: United Kingdom Meat Market Volume (Kg), by Category, 2012
Table 70: United Kingdom Meat Consumption Per Capita (Kg/ Population), by Category, 2012
Table 71: United Kingdom Meat Consumption Per Household (Kg/ Households), by Category, 2012
Table 72: United Kingdom Meat Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Table 73: United Kingdom Ambient Meat Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 74: United Kingdom Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 75: United Kingdom Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 76: United Kingdom Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 77: United Kingdom Frozen Meat Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 78: United Kingdom Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 79: United Kingdom Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume (Kg), 2012
Table 80: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Aldi (% by Subgroup, as tracked by the Survey), 2012
Table 81: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2012
Table 82: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2012
Table 83: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2012
Table 84: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2012
Table 85: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From M&S (% by Subgroup, as tracked by the Survey), 2012
Table 86: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2012
Table 87: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2012
Table 88: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2012
Table 89: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2012
Table 90: United Kingdom: Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2012

List of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United Kingdom Meat Value Share (%), by Age Groups, 2012
Figure 3: United Kingdom Meat Value Share (%), by Gender, 2012
Figure 4: United Kingdom Meat Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United Kingdom Meat Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United Kingdom Meat Value Share (%) by Wealth Groups, 2012
Figure 7: United Kingdom Meat Value Share (%) by Busy Lives Groups, 2012
Figure 8: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 15: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 16: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 17: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 18: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 19: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 20: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 21: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 22: United Kingdom Meat Market Value (US$), by Category, 2012
Figure 23: United Kingdom Meat Expenditure Per Capita (US$), by Category, 2012
Figure 24: United Kingdom Meat Expenditure Per Household (US$), by Category
Figure 25: United Kingdom Meat Survey-tracked Retailer Shares by Volume (% of Kg), 2012
Figure 26: United Kingdom Ambient Meat Survey-tracked Retailer Shares by Volume (Kg m), 2012
Figure 27: United Kingdom Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 28: United Kingdom Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 29: United Kingdom Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 30: United Kingdom Frozen Meat Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 31: United Kingdom Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume (Kg), 2012
Figure 32: United Kingdom Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume (Kg), 2012

Companies Mentioned

Aldi, Asda, Co-Op/Somerfield, Iceland, Lidl, MandS ,Morrisons ,Sainsbury's.

Read the full report:
The UK Meat Market: What Consumers Eat and Why?
http://www.reportbuyer.com/food_drink/meat_poultry/uk_meat_market_consumers_eat_why.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Meat_and_Poultry

For more information:
Sarah Smith
Research Advisor at Reportbuyer.com
Email: query@reportbuyer.com  
Tel: +44 208 816 85 48
Website: www.reportbuyer.com

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