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Boll & Branch Launches Luxury Linens with a Mission

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SOURCE Boll & Branch LLC

New Bedding Brand Offers High-Quality Products at a Great Value to Provide Economic Opportunity to Impoverished Farmers and Mill Workers

CHATHAM, N.J., Jan. 21, 2014 /PRNewswire/ -- Boll & Branch LLC, a new brand of socially conscious premium home textiles, launched today offering an exclusive line of ultra-luxurious, ethically sourced, certified organic cotton sheets and blankets direct to the customer at an affordable price.

The latest startup in the growing trend of vertically integrated online retail, Boll & Branch aims to disrupt the conventional textiles industry with a direct-to-consumer sales model that eliminates the middleman to deliver a super-premium product at a better value. With a focus on using only the finest organic materials and ensuring the dignified treatment of the people who make the product, Boll & Branch offers consumers a choice in sheets and blankets that make a difference by bringing economic opportunity to at-risk people in developing countries.

Linens with a Mission

"As a company, we believe everyone deserves a great night's sleep-both our customers and the good people who work hard to make the sheets and blankets we sell," said Scott Tannen, who founded Boll & Branch with his wife, Missy. "Most of us rarely think about where the products we use come from and by whose hands they were made. At Boll & Branch, we're extremely proud to offer products that are made with only the best organic cotton by workers who are paid fairly and treated well. By cutting out costs from middlemen and traditional retail overhead and markups, we can deliver amazing products to customers for a fraction of the price they're used to paying."

Boll & Branch sheets and cable-knit throws are made exclusively from the world's finest GOTS-certified organic cotton sourced through Chetna Organic, an Indian cooperative that supports sustainable farming and community development while ensuring their products are of the highest quality and produced devoid of the indentured servitude, forced and child labor common in the mainstream textile trade. The entire supply chain-every farm, gin, dying house and mill-is Fair Trade- and GOTS-certified, upholding rigorous ethical and environmental standards.

"Our farmers grow cotton without dangerous pesticides, in a sustainable fashion, and they're safer and happier. Our weavers are paid well, receive health benefits and are thrilled with the dignified jobs we've helped to create for them," he said. "The feel of our products is like nothing else on the market, and knowing that the sheets you sleep on every night have enabled so many people to earn a living through dignified work makes it feel that much better."

Partnership with Not for Sale to Fight Human Trafficking

Boll & Branch also believes in the power of economic opportunity to fight human trafficking, which manifests prominently in forced and bonded labor at sweatshops and textile mills in developing countries like India. To help fight the war on human trafficking at both ends of the spectrum, Boll & Branch has partnered with Not for Sale, an international organization that rescues women and children from human trafficking and provides rehabilitation services, housing, counseling, education and trades training to restore their independence and freedom. For every Boll & Branch product sold, the company donates a portion of proceeds to Not for Sale, with a commitment in 2014 to contribute at least 5,000 days' worth of care for rescued victims.

To shop now, or learn more, visit www.bollandbranch.com.

About Boll & Branch

Boll & Branch is a vertically integrated, socially conscious provider of ultra-premium home textiles made from 100% GOTS-certified organic cotton in Fair Trade-certified mills. Offering luxury linens direct to the consumer online, Boll & Branch cuts out the middleman and high retail markup to provide the highest quality products at the best value. Founded in 2013 because everyone deserves a good night's sleep-from the customer to the farmer and textile worker-Boll & Branch is a private company headquartered in Chatham, N.J. For more information, visit www.bollandbranch.com.

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