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SOURCE The Vitamin Shoppe
New Premium Brand of Herbal Supplements Available Exclusively at the Vitamin Shoppe®
Minimalist Formulas Made with Natural Botanicals, Non-GMO and Free of Common Allergens
NORTH BERGEN, N.J., Jan. 21, 2014 /PRNewswire/ -- The Vitamin Shoppe® today launched plnt™, a new line of high-quality herbal supplements made with natural botanical ingredients. This premium brand of herbs and botanicals is available exclusively at the Vitamin Shoppe stores nationwide and online at VitaminShoppe.com. All plnt products have been made to honor ancient tradition with minimalist formulas and do not contain fillers, such as magnesium stearate.
"The Vitamin Shoppe is proud and excited to bring plnt, a line of natural, non-GMO and time-honored herbs and botanicals, to our customers," said Doug Jones, Senior Vice President, Merchandising. "We have listened to our customers and conducted extensive research to develop simple formulas that truly honor herbal tradition. As with all our products, customers can be assured they are purchasing items of high quality."
All supplements in the plnt line are non-GMO and the majority of the products are made with organic ingredients. Additionally, all plnt herbs and botanicals are gluten free, soy free, nut free, dairy free, vegetarian and certified Kosher. These herbs have been thoughtfully selected, carefully prepared and stored in a recyclable glass bottle to maintain their integrity.
The following plnt products are now available at the Vitamin Shoppe:
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
About the Vitamin Shoppe (NYSE: VSI)
At the Vitamin Shoppe, every body matters™ is much more than just a tagline – it's our mantra as we are dedicated to making the world a healthier place, one life at a time. Many consumers are surprised to discover that the Vitamin Shoppe offers so much more than just vitamins. As one of America's leading health and wellness brands we've got over 20,000 products to choose from, including vitamins, minerals, herbs, sports nutrition, homeopathic remedies, green living, beauty aids and more. Most importantly, we are committed to quality, knowledge and safety so you can always have trust in the products we sell.
The high-quality standards of the Vitamin Shoppe are reflected in the development of our own exclusive product lines, such as the Vitamin Shoppe, BodyTech and plnt. No matter where you may be on your wellness journey, come visit us at one of our more than 600 Vitamin Shoppe stores across the country or online at VitaminShoppe.com – where every body matters.
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