WILMINGTON, NC (WECT) – The holiday season is a make-or-break time for retailers, but it's just as important for many non-profits.
The last quarter of the year is when Lower Cape Fear Hospice and Life Center raises more than half its revenue, according to Laurie Taylor, VP of fund development.
The non-profit, which provides end-of-life care to more than 600 patients in six counties, received 8,000 donations last year.
Taylor acknowledged the opportunity for taxpayers to score a last-minute 2013 tax deduction is an incentive for giving, but she believes the main reason people contribute to her organization is because they've either benefited from Hospice or know someone who has.
The past five years have been tough on many non-profits, including Lower Cape Fear Hospice, which saw a drop in the average size of its donations. But Taylor said the non-profit is seeing an uptick in giving at a time when it's especially needed.
"We've gotten quite a few cuts in our Medicare and Medicaid funding, so we are relying more and more on individuals and gifts, and grants aren't getting any bigger. Corporations aren't giving any more money, so we definitely rely on individual's gifts," she said.
Taylor encourages donors to use Guidestar.org to view financial information on non-profits.
Guidestar recommends givers trust their instincts when deciding what organizations to support.
According to the group, reputable charities:
-Are willing to send you literature about their work or direct you to a website.
-Don't use pressure tactics.
-Take "no" for an answer.
Don't forget you can help give back via the WECT 91066 Gives Back campaign here: http://bit.ly/1gFc2q3
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