Wednesday marks the 10-year anniversary of the unsolved quadruple homicide case at Superbike Motorsports in Chesnee.
Friends and family of the victims gathered for a public remembrance ceremony at Cleveland Park in Spartanburg at 6 p.m. to honor the lives of Scott Ponder, Beverly Guy, Brian Lucas and Chris Sherbert.
The anniversary comes as investigators with Spartanburg County Sheriff's Office make another push to close the case. Deputies now say they believe the killer was a disgruntled customer.
Deputies said on Nov. 6, 2003, a gunman inside Superbike Motorsports on Parris Bridge Road in Chesnee shot and killed shop owner Ponder, his mother Guy, Lucas the shop foreman and mechanic Sherbert.
"My dad, Scott Lee Ponder, was gunned down at his motorcycle shop," Scott Ponder Jr. said.
Scott Ponder Jr.'s mother, Melissa Ponder, was seven weeks pregnant with him when his father was shot and killed. And although he never met his father, he said he knows all about him.
"I miss being able to celebrate Father's Day and other holidays with my dad," the 9-year-old said.
Deputies said they are considering that the killer may not be from the area.
"I'm sad that we have a 10-year anniversary for an unsolved case. I'm sorry that that's happened," Spartanburg County Sheriff Chuck Wright said at the ceremony. "It's unsettling to have four people killed and nobody's been held accountable for it."
Deputies said the shop sold motorcycles to hundreds of people in several states as far north as Maryland and as far west as Arkansas.
"We know a lot of motorcycles were shipped by truck to parts of the country where people bought them over the Internet," said Sgt. Allan Wood with the Spartanburg County Sheriff's Office. "So perhaps it was somebody that had done business over the internet and never met face-to-face."
Wood said deputies have compiled a list of every customer in every state, and he's sending letters out to newspaper editors in every one of those states and counties where customers lived, asking them to run a story on the case.
Wood said he believes revenge was the motivation behind the murders and believes the killer would have spoken to someone about the crimes, either before or after the murders.
"People don't just decide to go one day and kill somebody," Wood said. "They're telling a friend, 'I'm going to get so and so. I'm going to do so and so.' Then afterwards, they might react that perhaps [the victims] got what they deserved."
Wood said that if the killer talked about the murders, the person he or she spoke to might not have been aware the murders actually occurred.
"If you lived two or three states away, and you're talking to your co-workers and friends about getting ripped off on a motorcycle shop, they might not ever hear about what happened at Superbike, so they might not be able to put two things together."
Wood said he hopes the article will reach someone across the multitude of states who would come forward with that information to help bring four grieving families some overdue closure.
Person of interest sketch released
In 2012, deputies released a new sketch of a customer who was never identified or came forward as a witness. Wright said deputies believe he knows what happened.
"This fellow will tell us exactly what happened in the shop that day," said Wright.
Deputies said the person in the composite sketch was seen in the store before the homicides and was acting as a customer with Scott Ponder looking at a particular motorcycle, which was being prepared for a sale.
Wright questioned why this subject has not come forward in almost 10 years. He said someone has gone catfishing with him or rides motorcycles with him, and asked the public to help solve this case.
"He will shed more light on the case then ever before," said Wright. Wright said if they can talk to the subject, they could cross him off their list or file charges, but until then, the investigation remains open.
The person of interest was described as between 25 and 40 years old, was about 6' tall, weighed 175 to 200 pounds and had dark-brown feathered hair.
Anyone with information about the case is asked to call the Spartanburg County Sheriff's Office or Crime Stoppers at 1-888-CRIME-SC.
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