WILMINGTON, NC (WECT) – Rita's Italian Ice in Longleaf Mall is closing its doors and relocating.
Jimmy Branch, the Rita's franchise owner in Wilmington, said he wants to move the store to a spot where it does not have to be open year-round. He said Rita's does not have the product line to do business outside of the warmer months, so he wants to move the Longleaf Mall store to a spot where it can be open seasonally (March through mid October). Branch said the store's last day will be October 23rd.
Branch said the Rita's locations at Wrightsville Beach and Carolina Beach will remain seasonal stores. Both will be open for weekends-only starting after Labor Day. The stores will then shutdown for the season in October and re-open again next Spring.
Branch said the downtown Rita's location on Front Street will be the only store to remain open year-round.
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322 Shipyard Boulevard