WILMINGTON, NC (WECT) – Wilmington City Council voted unanimously Tuesday night to endorse the process of UNCW-facilitated regional branding initiative.
There was a lot of banter about the brand during their Tuesday meeting.
"If this entity comes out and they say, we want to call Wilmington the ‘Mosquito Capital of the World', we wouldn't be endorsing that, am I correct on that?" Councilman Earl Sheridan asked.
This all started with a plan by UNCW to come up with a brand that encompasses the entire area, including Wilmington, the beaches and northern Brunswick County.
Because of council's concerns about what the group will come up with, council voted tonight to endorse the process but to wait and see what the brand is before supporting it.
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