City of Wilmington to start new branding initiative with UNCW - WECT TV6-WECT.com:News, weather & sports Wilmington, NC

City of Wilmington to start new branding initiative with UNCW

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The City of Wilmington plans to start working on a new branding initiative led by UNCW. The City of Wilmington plans to start working on a new branding initiative led by UNCW.

WILMINGTON, NC (WECT) – The City of Wilmington plans to start working on a new branding initiative led by UNCW.

Roger Johnson, Special Assistant to the Wilmington City Manager, said the plan is to select a specific brand for the region and use it to support economic development.

Johnson said the initiative is still in its early stages as support is still being gathered.

He said a UNCW team will collect information related to what the region's official brand should be and will hopefully develop a unique concept like other places across the country have.

"If you think about other areas such as Napa Valley, the Research Triangle Park, Nashville- all of those folks are known for something specific that serves as both a draw for tourism as well as a driver for economic development," said Johnson.

Johnson said the team hopes to have an official brand for the Wilmington area by next June.

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