NEW HANOVER COUNTY (WECT) – The Fourth of July holiday means increased alcohol sales for local ABC stores.
Daniel Sykes, New Hanover County ABC Chief Executive Officer, said he thinks this will be a big weekend for sales because the weather has been nice.
He said the increase in cookouts, parties, and trips to the beach could all mean increased alcohol consumption.
"It's Fourth of July weekend. A lot of people taking vacations," said Sykes. "It's Friday. We've still got a whole weekend ahead of us. I would think we'd do really well".
Sykes said it was too early to make an official sales estimate for the holiday weekend.
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