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SOURCE Joss & Main
Rapid Growth of Private Sale, Home Decor Site Aligns with Recovery of Housing Market
BOSTON, March 6, 2013 /PRNewswire/ -- Joss & Main, the fastest growing private sale site for home furnishings and decor, today released a list of the top 10 U.S. cities based on mobile sales of home goods over the past six months. With the U.S. Department of Commerce reporting a 16 percent increase in new home sales in January and house sales at a four and a half year high, Joss & Main is seeing a direct correlation between the uptick in the housing market and its rapidly growing revenue and membership.
The two-year old flash sale retailer exceeded 3 million members earlier this year with membership growing in its top 10 markets at an average rate of 40 percent. Reporting a 70 percent increase in mobile revenue during the month of January, mobile sales now make up 30 percent of revenue for Joss & Main.
The Joss & Main Mobile 10 (Top 10 Cities with Highest Share of Sales on Mobile Devices)
Joss & Main Top 10 Cities by % of Growth of Mobile Sales
"Positive signs in the housing market are undoubtedly driving increased consumer interest in Joss & Main – we hear it all the time when we speak with our members," noted John Mulliken, co-founder and general manager of Joss & Main. "What we do every day is make it simple and fun for shoppers to access gorgeous collections of home goods across a range of design aesthetics at affordable price points."
Predictably, major population centers including New York, Los Angeles, San Francisco, Washington and Chicago rank high in mobile sales (all are in the top 20 in terms of share of sales coming from mobile). However, those markets were beaten by recent housing recovery zones including Las Vegas, Tampa, and four Texas cities that are among Joss & Main's top 10 mobile markets. These markets are not only the most mobile today but are among the fastest growing mobile cities. Members in the top 10 mobile cities are shopping on their phones more than others today and the gap versus the rest of the country is growing.
"With many areas hurt by the housing market crisis coming back strong, people are shopping for their homes on-the-go from their phones and tablets," added Mulliken. "We've seen the highest percentage of mobile sales, and the fastest growth of sales in areas like Nevada, Texas and Florida. We hear it loud and clear when we speak with our members in those cities. Members who have been putting off fixing up their homes for several years now because of uncertainty in the economy are now re-entering the market and investing in their homes."
Mulliken continued, "Decor is such a simple and inexpensive fix whether people are staying in place or staging their house to sell into an improving market. The rebound in the housing market across major U.S. metropolitan areas is undoubtedly helping to drive an uptick in consumer spending on home furnishings and decor, and it's exciting to see how much of that recovery is derived from mobile shopping."
About Joss & Main
Joss & Main (www.jossandmain.com) offers limited-time sales on the world's best brands for your home and life including furniture, housewares, decor accents, lifestyle accessories, giftables and more at prices up to 70% off retail. Free to join, the website offers inspirational decor at attainable prices via daily events, design trend reports, and Curator's Collections, collaborating with celebrities and notable influencers within the design community. Joss & Main has introduced collections recently with Zoe Saldana, Courteney Cox, Orlando Bloom, and Bridget Moynahan among other celebrities, chefs, as well as exclusive products designed by many of these curators. Joss & Main is the fastest growing private sales site for the home and is backed by home e-retailer giant, Wayfair.com.
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