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SOURCE: Unity Marketing Inc.
Demand is growing for art, picture frames and wall decor items to hang on people’s walls, that is the key finding from a new market research study from Unity Marketing published for marketers and retailers that sell art, picture frames and other related products. Since 2010, the share of households that purchased any art, wall decor or picture frames rose from 47 percent to 54 percent in 2012.
Stevens, PA (PRWEB) February 26, 2013
Demand is growing for art, picture frames and other items to hang on people’s walls, that is the key finding from a new market research study from Unity Marketing published for marketers and retailers that sell art, picture frames and other related products.
The new study examines four related markets – art, wall decor, ready-made picture frames and custom framing – all segments posted strong market growth in the three-years study period, with the exception of custom framing. “The research shows that people are substituting ready-made frames for custom-framing services. Ready-made frames are more widely available today and come in a broader range of sizes, formats and styles. This along with the growing desire to display personal photographs have helped drive a boom in the ready-made picture frame market,” says Pam Danziger, president of Unity Marketing and lead researcher in the new study.
Other important findings in the new Art, Wall Decor, Picture Frame and Custom Framing Market Report 2013, include:
Information Included in the Art, Wall Decor, Custom Framing and Picture Frame Report
Unity Marketing's Art, Wall Decor, Picture Frame and Custom Framing Report is designed to help art, wall decor, custom framing and picture frame manufacturers, marketers and retailers better understand the consumer market for their goods. Based upon an in-depth survey among 1,300+ recent product category purchasers, this report focuses on market opportunities available to product manufacturers and retailers to help them deliver products and services that satisfy the consumers' desire for art, wall decor, custom framing and picture frames. It is also an invaluable guide to the trends, shifts and changes in the marketplace, as it compares the most recent survey with one conducted in 2006 and 2010
Through an in-depth investigation of consumers, their buying behavior, needs, desires and preferences, this report includes research data and statistics about:
Who Will Benefit From This Report
If your company is interested in understanding and reaching the art, wall decor, custom framing, and picture-frame consumer, you will find this report a critical resource. The psychographic profiles act as a "field guide" to the various preferences and motivations exhibited by different personalities of art and custom framing consumers, allowing you and your employees to quickly identify and better serve these distinct market segments. Trend data will help you understand the driving forces behind these changing markets, while purchase behavior data will help you understand which products will find treasured homes with these new consumers, and which will gather dust.
This report will help:
Methodology & Survey Sample
This report is based upon findings from an in-depth quantitative survey conducted in December 2012 among consumers who purchased one or more of these items within the past year: art/pictures; wall decor; picture frames; and/or custom framing. The results of this latest survey are compared to a survey conducted among the similar consumers in 2010 and 2006. Thus the survey results provide powerful trend tracking information from 2006 until the present:
About Pam Danziger & Unity Marketing
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer. She is president of Unity Marketing, a marketing consulting firm she founded in 1992. Pam received the 2007 Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum by Harper's Bazaar. Luxury Daily named Pam to its list of "Women to Watch in 2013."
Pam gives luxury marketers "All Access" to the mind of the luxury consumer. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high spending consumers. Unity Marketing is the voice of the luxury consumer for such clients as PPR, Diageo, Starwood, Tempur-Pedic, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, and The Conference Board.
Follow Pam on Twitter @ http://www.twitter.com/PamDanziger
Pam's latest book is Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) and Why People Buy Things They Don't Need.
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