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Today, Team NULYX and MediaScience announced a dramatic test of Facebook's ability to single-handedly propel introduction and roll-out of a new product.
Santa Monica, CA (PRWEB) December 12, 2012
Framed as an economic experiment in the ability of crowds to cooperate, the "Free Bluetooth Headphones for Christmas" 2 week campaign begins.
The test of Facebook seeks to learn the true value of Facebook's one billion networked connections for an instantaneous or flash product introduction and roll-out without any buildup or advertising at the peak of the annual holiday season - and within a tight two week window. This stealth approach is being used to isolate and reveal the magnitude of Facebook viral effect.
Background. At the heart of the experiment is a $100 unique coupon to test true Facebook power. This powerful financial inducement is known as a Progressive or Accelerating Coupon and has only been used several times before with spectacular results for low-priced food items - most notably by food giant Con-Agra for it's Healthy Choice line which received 300,000 Facebook responses earlier this year. But, now this coupon has traveled up to luxury Electronics for the first time in a global trial through Facebook.
The Facebook Test. Launched days before Christmas and with but a limited 100,000 coupons for the one billion Facebook hoards - what will be the result? Those who register won't know the value of their coupon until Christmas day when they open the rest of their presents.
And, the coupon is transferrable so those who claim it can give it as a gift or stocking stuffer with real value because the giver earned it by simply sharing it with friends on Facebook. One test objective is to show how a unique value proposition can transcend the need for any advertising expenditure when it aired on Facebook.
The Deal. No one knows their coupon's value until Christmas. Value is loaded into their coupon registered certificate by going to the NULYX Facebook site and "like" or "tweet" and "retweet" the offer to friends who may also sign up for a NULYX which immediately becomes complimentary as the coupon's value rockets to $100. The more people who claim the free coupon, the faster it's value grows.
The Result. No one knows - because it's never been done before to introduce high-value luxury products to the worldwide marketplace without heavy marketing expenditures..
About NULYX: Each headphone also has the unique NULYX special effect which is controlled from any smart phone. Former Chairman of the National Medical Research Council and CEO of MediaScience, L. William Bro stated: "NULYX as an effect has been widely researched and published. Three Neuroscience Departments in as many Canadian Universities have explored this phenomenon. The engineering department of a major California University has supported it."
He continued, “This special effect makes what you listen to seem more vivid, intense and real. It was first observed by neuroscientists and researchers who eventually speculated that it might be used to intensify games, movies, consumer electronics and handheld entertainment devices of all kinds."
Headphones are the first vector for NULYX's introduction to the world because they travel widely - are portable, worn and seen - and, can be shared with friends to start the buzz about an entirely medium, like: stereo, 3D or even when movies learned to talk.
Read more about NULYX and see pictures and videos on http://www.indiegogo.com/NULYX/x/1887093
Notes to Editors: Research, pictures, video interviews and relevant facts can be found on http://www.indiegogo.com/NULYX/x/1887093
Media Contact: K. Quinn. Quinn & Asso. 424-228-5473 or
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10227749.htm
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