Carolina Farmin' launches online store - WECT TV6-WECT.com:News, weather & sports Wilmington, NC

Carolina Farmin' weighs in on growing market, launches online store

WILMINGTON, NC (WECT) - Carolina Farmin' launched its first online store (www.carolinafarmin.com/shop) earlier this week following requests of out-of-town social media followers who've asked for a way to purchase goods that previously was only available at the Wilmington-based store, according to a news release.

Representatives say, although the addition of Trader Joe's in Wilmington brings more competition they are not worried about losing their customer base. They say that their push for local food sets them apart, and right now they have a large customer demand. They say that's the reason why the created the online store, not to compete with other businesses.

"We all have our niches - we have had competition pop up - but we all have our niches and ours is local food - and we drive that home and that's something we are proud of," said General Manager, Ben Long.

The online store gives store customers the ability to easily order and ship the store's local foods and products as gifts to family, friends and business associates.

According to the release, the first phase of the online store includes a basic selection of southern gift basket options and Carolina Farmin' apparel. The store will continue to expand its e-market over the next several months.

"We're excited about the long-term potential that electronic commerce can bring to our business," said Ben Long, General Manager of Carolina Farmin'. "It allows us to share the best of what's local with a much broader audience. This basic online store is just the start of how we envision introducing Carolina Farmin' and our outstanding suppliers from across our region to shoppers outside of our current market."

Products can be delivered to any location within the United States.

Copyright 2012 WECT. All rights reserved.

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