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Philadelphia-area ad agency partners with Liberty Sport on brand strategy and product promotion.
Malvern, PA (PRWEB) December 04, 2012
Mangos, a full-service Philadelphia advertising agency, has been selected as strategic and creative partner by Liberty Sport, a New Jersey based company and leading provider of protective sports and sun performance eyewear.
Liberty Sport has a long history of innovation in its industry – from emerging first in the world with a prescription sport goggle, to creating complete product lines of prescription glasses and goggles. Extreme consideration is given to designing and manufacturing protective eyewear that meets and often exceeds the US impact protection standards, as well as sun performance eyewear that compliment the activity of the wearer.
Mangos has been asked by Liberty Sport to help with their brand identity, brand messaging, website redesign, and product promotions. A renovated logo is in the works to “introduce” the brand to retailers and consumers in a new way. A renovated website is also in progress, the focus of which will be enhancing the user experience. These are just the first of many initiatives planned over the next two years.
Bradley Gast, partner at Mangos, commented on the new partnership, “We are looking forward to the opportunity to exercise our passion for sports while working with an innovative company that produces high quality specialty products.”
“As our business has grown exponentially over the last decade, we’ve sought to partner with a firm that would help us take the next steps in terms of creative consumer and account targeted brand development.” states Anthony DiChiara, President of Liberty Sport. “I believe we’ve found that partner in Mangos.”
Mangos is a full-service advertising agency, independently owned since 1977. Based in Philadelphia, we help bold thinkers and doers around the world make complex business issues simple, human and relevant. We've earned a reputation for creating award-winning work that delivers proven results.
Samples from the Mangos portfolio can be viewed at http://www.mangosinc.com.
About Liberty Sport
Liberty Sport, the first in the world to introduce the prescription sport goggle, is currently a leader in protective sports and sun performance eyewear. For over 30 years Liberty Sport has worked with health professionals, educators, and the private sector in helping to prevent eye injuries in sports and recreational activities.
Celebrating over 80 years of business, Liberty Sport began as a manufacturer of plastic and metal ophthalmic frames, but later sold this division to concentrate solely on the prescription sports market. Today we specialize in a wide range of goggles and glasses, all RX-able, that meet almost every sport or lifestyle need. Liberty Sport continues to provide unique, advantaged eyewear solutions to athletes in order to protect vision and improve performance. Online at http://www.libertysport.com.
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