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SOURCE: Planet Green Recycle
Planet Green Recycle interviewed Vocus Director of Public Relations, Frank Strong, for their Expert Advice blog series to provide tips on how to craft a well-executed press release, and how a well written press release can benefit an organization’s marketing efforts.
Chatsworth, CA (PRWEB) December 04, 2012
Planet Green Recycle interviewed Frank Strong, the Director of Public Relations at Vocus, to provide useful tips and tools about the benefits of press releases to their readers. It is the latest post in Planet Green Recycle’s blog series called Expert Advice which focuses on providing expert advice in the area of marketing.
Vocus is a company that can be considered a one-stop-shop for all online marketing needs. They are the parent company to other well-known online marketing sites like PRWeb, Help-a-Reporter-Out, North Social and iContact. Vocus’s wide array of marketing Software helps organizations reach and influence buyers or supporters across online networks.
Frank and everyone at Vocus aim to enlighten organizations about all the different ways a simple press release can enhance the overall marketing plan. A press release, Strong notes, can help with search, building traffic, acquiring earned media, and ultimately sales. Frank continues to give advice on how to write a press release and the main point of keeping it simple. Strong explains, “If you are struggling with a blank page, pretend you are trying to explain whatever it is you are writing about to your mother.”
Director of Marketing for Planet Green Recycle, Arica Rosenthal explains, “Here at Planet Green Recycle, we use Vocus’s services for our press release distribution.” Rosenthal continues, “We also utilize their editorial service to review our release and offer insight before publishing. We couldn’t be happier with this service.”
The interview goes into detail about Strong’s background, the benefits a press release brings to an organization and the tips and services Vocus provides for creating a simple, well-written press release. To read the full interview Expert Advice: Interview with Frank Strong, Director of Public Relations for Vocus Inc, on the Planet Green Recycle Blog, click here.
For more information about Vocus, visit http://www.vocus.com.
About: Planet Green is the global leader of quality re-manufactured inkjet cartridges and e-waste recycle fundraising programs. Since its inception in 2,000, quality has been and continues to be the focal point of Planet Green's operation. The e-waste recycle fundraising program has helped thousands of charitable organizations raise over $40,000,000 and has kept tons of e-waste out of landfills.
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