WILMINGTON, NC (WECT) - Pie is being called the "next" cupcake - a dessert frenzy that is prompting entrepreneurs to start-up small pie shops across the country. The Wilmington Pie Company is being called Wilmington's "hidden gem," but the missing sign has hardly kept customers away.
The restaurant/bakery opened in December of 2010 on the corner of Fifth and Castle Streets in downtown Wilmington. The building is the former location of Fifth Street Seafood Company and Hall's Pharmacy. The signage from the seafood restaurant is still out front while the Pie Company awaits a new one.
There is a hint plastered on the wall, "Homemade Pies."
The bakery was started by the Mukus family who came from Turkey about 10 years ago. Zeki, the father, brought the family to New York where he began working in a pizza pie shop at 46 years old.
He later moved to Jamestown, VA and started working at the Jamestown Pie Company in 2003.
His daughter Burcu made Wilmington her home after a vacation here and convinced the rest of the family to relocate once again.
Zeki noticed that while pie was a popular American food, there were very few places that served it hot out of the oven.
While pecan pie is far from Turkish, the family was following the "American dream" and wanted to use Zeki's experience to supply Wilmington with homemade pie.
They purchased the Fifth Street location with about $40,000.
They average about 40 pies sold per day. Customers still call in from NY, VA and Connecticut, prompting the store to start shipping early on.
Next week they plan to install a new oven that can crank out about 100 pies in just an hour.
The interior decoration still hosts a seafood theme and so does the menu. Burcu says she did not want alienate loyal customers to the restaurant and wanted to maintain the history of the former pharmacy.
The bakery uses fresh fruit when it is in season and fresh-frozen in later months.
Fruit pies sell for $13 whole while other pies (chocolate, pecan, etc.) sell for $12 whole.
Slices may also be purchased individually.
The restaurant is open for breakfast and lunch starting at 8 a.m.
For more information, call them at (910)-257-7710.
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322 Shipyard Boulevard