Buy a Chick, Save a Life!

Posted by Debra Worley - email

WILMINGTON, NC (WECT) - Local celebrities took the runway to strut their stuff Tuesday to kick off the first annual Pink Chick Parade at the Forum Shops in Wilmington.

Pink Chicks are 5' tall pink cutouts that will parade in front of The Forum Shops in Military Cutoff Road throughout October, which is National Breast Cancer Awareness Month. The Pink Chicks can be purchased at any of The Forum Shops for $125 each, which is the cost of a mammogram administered by Pink Ribbon Project.

Participants are encouraged to "Buy a Chick, Save a Life" to help Pink Ribbon administer more mammograms to uninsured women. The chicks can also be signed and customized in honor of or as a memorial to a loved one.

In addition to launching the Pink Chick Parade, David Swain and The Forum Shops presented a $10,000 donation to the Pink Ribbon Project.

Since its inception in 1998, the Pink Ribbon Project, an initiative of the New Hanover Regional Medical Center Foundation, has raised more than $1 million to provide "Comfort Bags" to area women undergoing treatment and to administer mammograms to uninsured women through New Hanover Regional Medical Center's Coastal Care Van.

For more pink ribbon events in our area, click here.

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