CAROLINA BEACH, NC (WECT) - Labor Day officially marks the end of beach season for Pleasure Island.
Amusement park ride operators say hundreds of people have come out every weekend to enjoy the entertainment since Memorial Weekend.
"It creates a family atmosphere," said business owner Juanita Dail. "We've had more families here this year than I've seen in a long time. We had one of the biggest Memorial Days that I've seen in 10 or 11 years."
Dail has owned The Beach Shop for more than 30 years and says the park rides have been a saving grace. Workers at Sandbarz Surf Shop feel the same way.
"It brings families in and the rides don't close down until midnight on the weekends," said Ethan Mairs. "So there are families walking around shopping until late at night."
Mairs thinks the rides have given the town a new image.
"In the past, it's always been kind of a little sketchy," said Mairs. "But it's done a 180, turning the beach back into a real great family place."
While tourists make memories they hope will last a lifetime, business owners hope the rides will be making an appearance for many beach seasons in the future.
Carolina Beach Mayor Joel Macon, says the amusement rides will be back next year.