Two major beer companies are planning to raise prices in some areas

Reported by Laura Sinacori - email

WILMINGTON, NC (WECT) - Two major beer companies are planning to raise their prices in some markets.  Nationally officials from Anheuser-Busch and Millercoors say some areas have seen a volume drop and they need to make up the lost revenue.

But, some Wilmington distributors said their sales volume is fine because of tourism.

"We're very fortunate," said Bill Rhodes advertising manager of R.A. Jeffreys in Wilmington. "We have a beautiful area here for people to come to and enjoy our product. Our numbers are still showing positive trends."

And because of that, Rhodes thinks it's unlikely that the prices will rise in our area.

"Our company is very good at this particular point. The amount of beer that is sold is pretty much the same as we've had before. There's no necessary volume drop."

A Bud Light beer drinker visiting from Michigan said if the prices rise where she lives she'll simply switch.

"It's the cost, ya know," said Kym Hampton. "You got to cut corners where you can and pinch pennies when you can if another light beer is going to be a lot cheaper that the Bud Light beer I'm sure I could like another light beer."

But a manager at Hell's Kitchen told WECT, even if prices go up a little bit the customer won't notice at his bar.

"We definitely don't want to higher the prices to our consumers and scare them away that way during these tough times," said Andrew Flynn, Manager at Hell's Kitchen.

Anheuser-Busch and Millercoors have not said how much of an increase the affected markets will face.

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