Southport's 4th of July festival expected to bring in over $40 million

Reported by Gavin Johnson - bio|email
Posted by Debra Worley - email

BRUNSWICK COUNTY, NC (WECT) - Vendors in Southport are preparing for one of the biggest Independence Day festivals in the state.

More than 40,000 people are expected to attend Southport's Annual 4th of July festival.

Southport Mayor Sandy Spencer said the festival brings in close to $42 million.

"The sales tax revenues alone for Brunswick County for the holiday period will be somewhere in the neighborhood of $11 thousand," said Spencer.  "That's money that's actually comes back to us."

The festival helps hotel keep busy during the holiday weekend.  The Hampton Inn has been booked every July 4th weekend since it opened nine years ago.

"It's like Christmas in July," said Hampton Inn Manager Eleanor ERickson.  "It's a big boost. It brings in a lot of leisure travel."

Margaret Rudd Bishop owns Margaret Rudd and Assoc. Realty Company and said the festival attracts people who would otherwise not visit the town.

"They come and say while this is really nice, and they come back and now many of those folks are my neighbors," said Bishop.

It's estimated that each person who attends the festival in Southport will spend at least $135.

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